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详细书目
| 类型/形式: | Aufsatzsammlung |
|---|---|
| 材料类型: | 互联网资源 |
| 文件类型: | 书, 互联网资源 |
| 所有的著者/提供者: |
Bertrand Moingeon; Guillaume B Soenen |
| ISBN: | 0415282047 9780415282048 0415282055 9780415282055 |
| OCLC号码: | 49952544 |
| 描述: | xvii, 201 p. : ill. ; 25 cm. |
| 内容: | Introduction / Bertrand Moingeon, Guillaume Soenen -- PART I. The dynamics of identities -- Five facets of collective identities: integrating corporate and organizational identity / Guillaume Soenen, Bertrand Moingeon -- Hybrid identity of law firms / Stuart Albert, Edward Adams -- Where do we go from here? Predicting identification among dispersed employees / Kevin W. Rock, Michael G. Pratt -- PART II. Identities in action -- Reducing dissonance: closing the gap between projected and attributed identity / Samia Chreim -- Manifestations in behavior versus perceptions of identity: convergence or not? / Johan Van Rekom -- Narrative identity: navigating between "reality" and "fiction" / Bernard Kahane, Roland Reitter -- PART III. Managing identities -- Creating a new identity for France Télécom: beyond a visual exercise? / Monique Brun -- Conversion of organizational identity research findings into actions / Cees B.M. Van Riel, Jan-Jelle Van Hasselt -- Corporate brand and organizational identity / Jean-Noël Kapferer. |
| 责任: | edited by Bertrand Moingeon and Guillaume Soenen. |
| 更多信息: |
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