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Corporate and Organizational Identities : Integrating Strategy, Marketing, Communication and.

Author: Bertrand Moingeon; Guillaume Soenen
Publisher: London : Routledge, 2002.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Database:WorldCat
Summary:
Using a five-facet framework, this book furthers understanding about collective identities by bringing together contributions from various management disciplines.
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Genre/Form: Electronic books
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Bertrand Moingeon; Guillaume Soenen
ISBN: 9780203361726 0203361725
OCLC Number: 437079058
Description: 1 online resource (222 pages)
Contents: Book Cover; Title; Contents; List of figures; List of tables; List of contributors; Foreword by; Acknowledgments; Introduction; The dynamics of identities; The five facets of collective identities: integrating corporate and organizational identity; The hybrid identity of law firms; Where do we go from here? Predicting identification among dispersed employees; Identities in action; Reducing dissonance: closing the gap between projected and attributed identity; Manifestations in behavior versus perceptions of identity: convergence or not? Narractive identity: navigating between ~reality~ and ~fiction~Managing identities; Creating a new identity for France Telecom: beyond a visual exercise?; Conversion of organizational identity research findings into actions; Corporate brand and organizational identity; Index.

Abstract:

Using a five-facet framework, this book furthers understanding about collective identities by bringing together contributions from various management disciplines.

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