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Corporate communication : critical business asset for strategic global change

Author: Michael B Goodman; Peter B Hirsch
Publisher: New York : Peter Lang, 2014.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:

This volume examines, analyzes, and illustrates the practice of corporate communication as a critical business asset in a time of global change. It looks at the major communication needs in the  Read more...

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Document Type: Book
All Authors / Contributors: Michael B Goodman; Peter B Hirsch
ISBN: 9781433119262 1433119269 9781433119255 1433119250
OCLC Number: 881665774
Description: xx, 229 pages ; 26 cm
Contents: Contents: Communication and Transformation in the Global Corporation - Corporate Communication as a Critical Business Asset in a Time of Global Change - The Lifecycle of Organizations and the Role of Corporate Communication - Major Events for Corporations - Strategic Models for Corporate Communication Practice - Ethical Issues for Multinational Corporations - Technology and the Social Network - Political Opportunities and Risks Within and Across Borders - Metrics - Measures That Determine Corporate Communication Success - Looking Ahead.
Responsibility: Michael B. Goodman and Peter B. Hirsch.

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"Increasingly, leaders look to communicators to help them understand the company's culture and articulate its values in a complex, interconnected, and uncertain world. This terrific book will help Read more...

 
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