skip to content
Corporate communication : critical business asset for strategic global change Preview this item
ClosePreview this item
Checking...

Corporate communication : critical business asset for strategic global change

Author: Michael B Goodman; Peter B Hirsch
Publisher: New York : Peter Lang, 2014.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

This volume examines, analyzes, and illustrates the practice of corporate communication as a critical business asset in a time of global change. It looks at the major communication needs in the  Read more...

Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Document Type: Book
All Authors / Contributors: Michael B Goodman; Peter B Hirsch
ISBN: 9781433119262 1433119269 9781433119255 1433119250
OCLC Number: 881665774
Description: xx, 229 pages ; 26 cm
Contents: Contents: Communication and Transformation in the Global Corporation - Corporate Communication as a Critical Business Asset in a Time of Global Change - The Lifecycle of Organizations and the Role of Corporate Communication - Major Events for Corporations - Strategic Models for Corporate Communication Practice - Ethical Issues for Multinational Corporations - Technology and the Social Network - Political Opportunities and Risks Within and Across Borders - Metrics - Measures That Determine Corporate Communication Success - Looking Ahead.
Responsibility: Michael B. Goodman and Peter B. Hirsch.

Reviews

Editorial reviews

Publisher Synopsis

"Increasingly, leaders look to communicators to help them understand the company's culture and articulate its values in a complex, interconnected, and uncertain world. This terrific book will help Read more...

 
User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/881665774> # Corporate communication : critical business asset for strategic global change
    a schema:CreativeWork, schema:Book ;
    library:oclcnum "881665774" ;
    library:placeOfPublication <http://id.loc.gov/vocabulary/countries/nyu> ;
    schema:about <http://experiment.worldcat.org/entity/work/data/774336854#Topic/kommunikation> ; # Kommunikation
    schema:about <http://dewey.info/class/658.45/e23/> ;
    schema:about <http://experiment.worldcat.org/entity/work/data/774336854#Topic/communication_in_organizations> ; # Communication in organizations
    schema:about <http://experiment.worldcat.org/entity/work/data/774336854#Topic/communication_in_management> ; # Communication in management
    schema:about <http://experiment.worldcat.org/entity/work/data/774336854#Topic/foretagskultur> ; # Företagskultur
    schema:about <http://experiment.worldcat.org/entity/work/data/774336854#Topic/unternehmenskultur> ; # Unternehmenskultur
    schema:about <http://experiment.worldcat.org/entity/work/data/774336854#Topic/offentlichkeitsarbeit> ; # Öffentlichkeitsarbeit
    schema:about <http://experiment.worldcat.org/entity/work/data/774336854#Topic/kommunikation_inom_ledning> ; # Kommunikation inom ledning
    schema:about <http://experiment.worldcat.org/entity/work/data/774336854#Topic/unternehmen> ; # Unternehmen
    schema:about <http://experiment.worldcat.org/entity/work/data/774336854#Topic/kommunikation_inom_organisationer> ; # Kommunikation inom organisationer
    schema:about <http://experiment.worldcat.org/entity/work/data/774336854#Topic/corporate_culture> ; # Corporate culture
    schema:about <http://experiment.worldcat.org/entity/work/data/774336854#Topic/strategisches_management> ; # Strategisches Management
    schema:bookFormat bgn:PrintBook ;
    schema:contributor <http://experiment.worldcat.org/entity/work/data/774336854#Person/hirsch_peter_b> ; # Peter B. Hirsch
    schema:creator <http://experiment.worldcat.org/entity/work/data/774336854#Person/goodman_michael_b> ; # Michael B. Goodman
    schema:datePublished "2014" ;
    schema:exampleOfWork <http://worldcat.org/entity/work/id/774336854> ;
    schema:inLanguage "en" ;
    schema:name "Corporate communication : critical business asset for strategic global change"@en ;
    schema:productID "881665774" ;
    schema:workExample <http://worldcat.org/isbn/9781433119255> ;
    schema:workExample <http://worldcat.org/isbn/9781433119262> ;
    wdrs:describedby <http://www.worldcat.org/title/-/oclc/881665774> ;
    .


Related Entities

<http://experiment.worldcat.org/entity/work/data/774336854#Person/goodman_michael_b> # Michael B. Goodman
    a schema:Person ;
    schema:familyName "Goodman" ;
    schema:givenName "Michael B." ;
    schema:name "Michael B. Goodman" ;
    .

<http://experiment.worldcat.org/entity/work/data/774336854#Person/hirsch_peter_b> # Peter B. Hirsch
    a schema:Person ;
    schema:familyName "Hirsch" ;
    schema:givenName "Peter B." ;
    schema:name "Peter B. Hirsch" ;
    .

<http://experiment.worldcat.org/entity/work/data/774336854#Topic/communication_in_management> # Communication in management
    a schema:Intangible ;
    schema:name "Communication in management"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/774336854#Topic/communication_in_organizations> # Communication in organizations
    a schema:Intangible ;
    schema:name "Communication in organizations"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/774336854#Topic/corporate_culture> # Corporate culture
    a schema:Intangible ;
    schema:name "Corporate culture"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/774336854#Topic/kommunikation_inom_ledning> # Kommunikation inom ledning
    a schema:Intangible ;
    schema:name "Kommunikation inom ledning"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/774336854#Topic/kommunikation_inom_organisationer> # Kommunikation inom organisationer
    a schema:Intangible ;
    schema:name "Kommunikation inom organisationer"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/774336854#Topic/offentlichkeitsarbeit> # Öffentlichkeitsarbeit
    a schema:Intangible ;
    schema:name "Öffentlichkeitsarbeit"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/774336854#Topic/strategisches_management> # Strategisches Management
    a schema:Intangible ;
    schema:name "Strategisches Management"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/774336854#Topic/unternehmenskultur> # Unternehmenskultur
    a schema:Intangible ;
    schema:name "Unternehmenskultur"@en ;
    .

<http://worldcat.org/isbn/9781433119255>
    a schema:ProductModel ;
    schema:isbn "1433119250" ;
    schema:isbn "9781433119255" ;
    .

<http://worldcat.org/isbn/9781433119262>
    a schema:ProductModel ;
    schema:isbn "1433119269" ;
    schema:isbn "9781433119262" ;
    .

<http://www.worldcat.org/title/-/oclc/881665774>
    a genont:InformationResource, genont:ContentTypeGenericResource ;
    schema:about <http://www.worldcat.org/oclc/881665774> ; # Corporate communication : critical business asset for strategic global change
    schema:dateModified "2018-04-12" ;
    void:inDataset <http://purl.oclc.org/dataset/WorldCat> ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.