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Corporate communication : principles, techniques and strategies

Author: Sandra Oliver
Publisher: London : Kogan Page, 1997.
Edition/Format:   Print book : State or province government publication : EnglishView all editions and formats
Summary:
Oliver presents an academic commentary and literature review on theoretical concepts of integrated corporate communication, stressing the importance of two way communication and of developing a better understanding of the priorities of others.
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Material Type: Government publication, State or province government publication
Document Type: Book
All Authors / Contributors: Sandra Oliver
ISBN: 0749423730 9780749423735
OCLC Number: 37811681
Description: 233 pages : illustrations ; 24 cm
Contents: Managing individual communication; managing communication at group level; managing the organization in the external environment; research management; managing the ethical dimension.
Responsibility: Sandra Oliver.

Abstract:

Corporate Communication stresses the importance of the human interface in a world of technological advance, the importance of two way communications, and of developing a better understanding of other  Read more...

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