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Corporate communication

Author: Paul A Argenti
Publisher: Boston : Irwin/McGraw-Hill, ©1998.
Edition/Format:   Print book : English : 2nd edView all editions and formats
Summary:

A comprehensive account of corporate communications, including both text and cases. Information new to this edition covers corporate philanthropy, government affairs and community relations. There is  Read more...

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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Paul A Argenti
ISBN: 0256217238 9780256217230 0071156542 9780071156547
OCLC Number: 37493495
Description: xxii, 258 pages ; 23 cm
Contents: The changing environment for business --
Communicating strategically --
An overview of the corporate communication function --
Managing image, identity, and reputation --
Managing corporate advertising --
Managing media relations --
Investor relations : a random walk down Wall Street --
Employee communication --
Managing government affairs --
Managing communications in a crisis.
Responsibility: Paul A. Argenti.
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