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Corporate community relations : the principle of the neighbor of choice

Author: Edmund M Burke
Publisher: Westport, Conn. : Quorum Books, 1999.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
This volume aims to show companies how to design strategies that position them as neighbours of choice in the communities in which they operate. The author illustrates that a company's community reputation also affects the behaviour of consumers and employees.
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Burke, Edmund M.
Corporate community relations.
Westport, Conn. : Quorum Books, 1999
(DLC) 98027837
(OCoLC)39455857
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Edmund M Burke
ISBN: 0585384169 9780585384160 9780313389993 0313389993
OCLC Number: 49415017
Description: 1 online resource (xviii, 185 pages) : illustrations
Contents: Preliminaries; Contents; 1 The Psychological Contract; 2 From Balloons and T Shirts to Neighbor of Choice; 3 How to Achieve a Competitive Advantage; 4 The Company Assessment; 5 Who Are the Company's Communities; 6 The Shadow Constituencies; 7 The Community Assessment; 8 The First Strategy: Building Relationships of Trust; 9 The Second Strategy: Managing Community Issues and Concerns; 10 The Third Strategy; 11 ... And Achieve a Competitive Advantage; 12 Shaping a Social Vision: The Value Premise of the Neighbor of Choice; Selected Bibliography; Name Index; Subject Index.
Responsibility: Edmund M. Burke ; foreword by Raymond V. Gilmartin.

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This volume aims to show companies how to design strategies that position them as neighbours of choice in the communities in which they operate. The author illustrates that a company's community  Read more...

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