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Corporate diversity : Swiss graphic design and advertising by Geigy, 1940-1970

Author: Andres Janser; Barbara Junod; Museum für Gestaltung Zürich.
Publisher: Baden : Lars Müller, ©2009.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:

The design studio of J. R. Geigy AG was the launching pad for one of the great periods of Swiss graphic design, in the 1950s and 1960s.

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Genre/Form: History
Additional Physical Format: Online version:
Corporate diversity.
Baden : Lars Müller, ©2009
(OCoLC)608583481
Document Type: Book
All Authors / Contributors: Andres Janser; Barbara Junod; Museum für Gestaltung Zürich.
ISBN: 9783037781609 3037781602
OCLC Number: 313398860
Description: 208 pages : color illustrations ; 27 cm
Contents: Design as giving form: graphic design and advertising from Basel / Andres Janser --
From a focus on products to a focus on customers: the advertising policies and practices at the Basel Headquarters / Barbara Junod --
Target group oriented corporate communication: Geigy Films / Yvonne Zimmermann --
Geigy graphic design in the United States / Karin Gimmi --
"The clean cool look": Geigy graphic design in the United Kingdom / Andres Janser --
The influence of Swiss graphic design: an American view / R. Roger Remington --
Advertising campaigns : Butazolidin ; "A measurable success" ; Insidon ; Pertofran --
Series : Garden product advertisements ; Geigy-Berater ; Color sample catalogues ; Irgalan advertisements ; "Irgalan and Cuprophenyl advertisements ; "Ring Geigy for service" advertisements ; Delta-Butazolidin leaflets ; Geheimnisvoller mond ; Documenta Geigy: Tiere im Schlaf --
Diversity : Posters for pesticides ; Blotters ; Medomin ; Tanderil ; Insidon ; Tofranil --
Packaging : Retail packaging for pharmaceuticals ; Physicians' samples ; INsecticide and herbicide packaging for the Swiss market ; Insecticide and herbicide packaging for the U.S. market ; Polyethylene containers --
Prestige : Geigy-Werbeabteilung ; Geigy: eine firma und ihre Produkte ; "Geigy forscht für morgen" ; Über Juckreiz und Kratzinstrumente ; Documenta Geigy: Goma ; Die Arbeit im chemischen Werk ; Geigy Catalyst ; Geigy heute.
Other Titles: Swiss graphic design and advertising by Geigy, 1940-1970
Responsibility: edited by Museum für Gestaltung Zürich ; Andres Janser, Barbara Junod.
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