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Corporate imagination plus : five steps to translating innovative strategies into action

Author: James F Bandrowski
Publisher: New York : Free Press ; London : Collier Macmillan, ©1990.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
Explains how to both develop imaginative strategies and get your organization to execute them enthusiastically.
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: James F Bandrowski
ISBN: 0029015014 9780029015018 0743205499 9780743205498
OCLC Number: 20218549
Description: xiv, 313 pages : illustrations ; 25 cm
Contents: The creative planning process --
Part 1. Imaginative strategic thinking. Developing strategic insights ; Taking creative leaps ; Making strategic connections ; Building strategic concepts --
Part 2. Make it happen. Strategic decision making ; Formulating strategy ; Enthusiastic implementation ; Leading creative teams --
Part 3. Insightful strategic analysis. Profitability improvement ; Market positioning ; Creating the competitive difference ; Technology mapping ; Reinventing operations ; Leveraging the organization --
Part 4. Corporate restructuring. Creative corporate planning ; Acquisition bargains, divestiture coups ; From turnaround to takeoff --
Conclusion : how and when to start --
Appendix : The nature of genius.
Responsibility: James F. Bandrowski.

Abstract:

Bandrowski shows that the business objective of developing new ideas is not to find solutions for their own sake, but to seek new ways of viewing a business and therefore compete more effectively. He  Read more...

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