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Corporate Internet planning guide : aligning Internet strategy with business goals

Author: Richard J Gascoyne; Koray Ozcubukcu
Publisher: New York : Van Nostrand Reinhold, ©1997.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
"This timely book breaks down the complicated process into simplified problem-solving steps that will help you confidently plan, develop, implement, and manage a corporate-wide Internet or Intranet strategy." "You'll find all the tools you need here in a format you can put to work right away. Planning questions, checklists, and examples help you analyze your company's capabilities, strengths, and weaknesses,  Read more...
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Richard J Gascoyne; Koray Ozcubukcu
ISBN: 0442024169 9780442024161
OCLC Number: 36277583
Description: xvi, 320 pages : illustrations ; 24 cm
Contents: 1. A Call to Action: Build the Internet/Intranet into Your Business --
2. Rediscovering Your Customer: Serving Existing Needs and Predicting New Ones --
3. Strategic Objectives: Your Internet/Intranet Business Case --
4. Layered Access: How External and Internal Users Work with Your Site --
5. The Ten Essential Steps for a Successful Internet Strategy --
6. Reinventing Marketing: Steps to Implement Innovative Marketing Strategies --
7. Integrating Technology: Making It Work in Your Business --
8. Jobs, People, and Managers: How the Internet/Intranet Should Transform Your Organization --
9. Legal and Regulatory Issues: Protecting Your Business for the Future --
10. Business Risks and Barriers: Overcoming the Obstacles that could Limit Your Success --
11. Measuring Success: Assessing Your Position Realistically and Analyzing Results --
App. A. Resources to Help Develop and Execute an Internet Strategy.
Responsibility: Richard J. Gascoyne, Koray Ozcubukcu.

Abstract:

"This timely book breaks down the complicated process into simplified problem-solving steps that will help you confidently plan, develop, implement, and manage a corporate-wide Internet or Intranet strategy." "You'll find all the tools you need here in a format you can put to work right away. Planning questions, checklists, and examples help you analyze your company's capabilities, strengths, and weaknesses, enabling you to create a customized plan for maximum impact - or if you're already online - to evaluate, enhance, and redefine your current Internet/Intranet strategy."--BOOK JACKET.

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