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Corporate media production

Author: Raymond DiZazzo
Publisher: Amsterdam ; Boston : Elsevier/Focal Press, ©2004.
Edition/Format:   Print book : English : 2nd edView all editions and formats
Summary:
"With the advent of affordable, high quality Mini-DV equipment, more opportunities than ever are emerging in the field of corporate media production. This book offers students and managers an in-depth exploration of the field, from concept development through the final stages of postproduction. Along the way it explores all the technical, interpersonal and creative elements needed for a successful production." "The  Read more...
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Details

Document Type: Book
All Authors / Contributors: Raymond DiZazzo
ISBN: 0240805143 9780240805146
OCLC Number: 52214881
Description: xiii, 264 pages : illustrations ; 28 cm
Contents: 1. The Changing Role of Corporate Media --
2. The Key Players --
3. Media Groups in the Corporate World --
4. A Production Overview --
5. Production People --
6. The Program Needs Analysis --
7. The Content Outline --
8. The Creative Concept --
9. The Treatment --
10. The Script --
11. Script Terminology --
12. Dialogue and Narration --
13. Structure and Transitions --
14. A Screenplay Format Script --
15. Preproduction --
16. Production Formats, Equipment, and Shooting Styles --
17. A Day on Location and a Day in the Studio --
18. Audio Production --
19. The Director's Role --
20. Human Aesthetics --
21. Audiovisual Aesthetics --
22. Technical Aesthetics --
23. General Aesthetics.
Responsibility: Ray DiZazzo.
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Abstract:

With the advent of affordable equipment, there are more opportunities in the field of corporate media production. This book examines various aspects of this field, from concept development to the  Read more...

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Praise for the first edition"Corporate Media Production is an excellent reference for those interested in producing corporate video. If you want tips to help you succeed in corporate video Read more...

 
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