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The corporate reputation of multinational corporations : an analysis of consumers' perceptions of corporate reputation and its effects across nations

Author: Cathrin Huber
Publisher: Wiesbaden : Springer Gabler, [2018] ©2018
Series: Springer Gabler research.; Gabler research., Retailing and international marketing.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Cathrin Huber investigates the reputation of multinational corporations and provides novel insights and important implications for researchers and managers based on theoretical considerations and empirical analyses. She shows that country-specific factors like cultural or political factors, but also institutional differences between countries as well as firm-specific resources in a country influence the corporate  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Printed edition:
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Cathrin Huber
ISBN: 9783658197643 3658197641
OCLC Number: 1008569743
Description: 1 online resource.
Contents: The Moderating Role of Institutional Country Differences on Corporate Reputation Effects.- Institutional Country Distances and Firm-specific Resources as Moderators of Corporate Reputation Effects.- National Culture Approaches as Antecedents of Corporate Reputation Perceptions.
Series Title: Springer Gabler research.; Gabler research., Retailing and international marketing.
Responsibility: Cathrin Huber.

Abstract:

Cathrin Huber investigates the reputation of multinational corporations and provides novel insights and important implications for researchers and managers based on theoretical considerations and  Read more...

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