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Corporate reputation, the brand & the bottom line : powerful proven communication strategies for maximizing value

Author: Roger Haywood; Chartered Institute of Marketing.
Publisher: London ; Sterling, VA : Kogan Page, ©2005.
Edition/Format:   eBook : Document : English : 3rd edView all editions and formats
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This book gives the reader clear guidance on how to plan and implement effective public relations programmes. Hugely readable and bristling with real-life case studies and candid comment from top  Read more...

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Genre/Form: Electronic books
Additional Physical Format: Print version:
Haywood, Roger, 1939-
Corporate reputation, the brand & the bottom line.
London ; Sterling, VA : Kogan Page, ©2005
(DLC) 2005009330
(OCoLC)58985804
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Roger Haywood; Chartered Institute of Marketing.
ISBN: 0749444088 9780749444082 1423728475 9781423728474
OCLC Number: 61849005
Notes: "The Chartered Institute of Marketing."
Previous ed. published as: Manage your reputation. London : Kogan Page, ©2002.
Includes index.
Description: 1 online resource (xvi, 320 pages)
Contents: basic principles. board policy. managing the function. objectives. appraisal. marketing. employees. public affairs. corporate/investor relations. issues and crisis planning. personal skills.
Other Titles: Corporate reputation, the brand and the bottom line
Responsibility: Roger Haywood.

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"in an era where mismanagement can be disastrous for a brand, an enhanced, forward-looking public relations strategy can be part of a long-term solution that benefits the business in all ways." Read more...

 
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