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Corporate social responsibility : from principles to profit

Author: Zoe WelshTracy MasonRichard NewmanJenny SeagroveBBC Worldwide Ltd.All authors
Publisher: Princeton, NJ : Films for the Humanities & Sciences, [2004]
Series: Baruch video, DVD 194.
Edition/Format:   DVD video : NTSC color broadcast system : EnglishView all editions and formats
Database:WorldCat
Summary:
Corporate social responsibility is not a high-minded luxury when bad press puts a chokehold on business growth and profits. This program looks at how product and service providers develop and implement better business practices to satisfy shareholders, customers, employees and the community. This features case studies from a number of diverse and high-profile businesses, which are assessed by ethical audit  Read more...
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Details

Genre/Form: Television programs
Educational television programs
Material Type: Videorecording
Document Type: Visual material
All Authors / Contributors: Zoe Welsh; Tracy Mason; Richard Newman; Jenny Seagrove; BBC Worldwide Ltd.; Films for the Humanities & Sciences (Firm)
OCLC Number: 57619192
Notes: "BBC Learning."
Credits: Narrator, Jenny Seagrove ; camera, Phil Broom ; film editor, Keith Long.
Performer(s): Jenny Seagrove, narrator.
Description: 1 videodisc (51 min.) : sound, color ; 4 3/4 in.
Details: DVD-R, NTSC.
Contents: The community and the environment --
Employees --
Customers --
Shareholders.
Series Title: Baruch video, DVD 194.
Responsibility: BBC Worldwide, Ltd. ; producers, Zoe Welsh, Tracy Mason, Richard Newman.

Abstract:

Corporate social responsibility is not a high-minded luxury when bad press puts a chokehold on business growth and profits. This program looks at how product and service providers develop and implement better business practices to satisfy shareholders, customers, employees and the community. This features case studies from a number of diverse and high-profile businesses, which are assessed by ethical audit specialist GoodCorporation. These companies include ARM, DHL and Ladbrokes.

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