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Corporate social responsibility, sustainability and ethical public relations : strengthening synergies with human resources

Author: Donnalyn Pompper
Publisher: Bingley, UK : Emerald Pulishing, 2018. ©2018
Series: The changing context of managing people
Edition/Format:   Print book : EnglishView all editions and formats
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This book offers practical advice for building organizations with social responsibility and sustainability organically built in - based on two-way communication between human resources (HR) and  Read more...

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Document Type: Book
All Authors / Contributors: Donnalyn Pompper
ISBN: 9781787145863 1787145867
OCLC Number: 1002129713
Description: xiii, 307 pages : illustrations ; 23 cm.
Contents: ForewordPrefaceChapter 1. Picking at an Old Scab in a New Era: Public Relations & Human Resources Boundary Spanning for a Socially Responsible & Sustainable World - Donnalyn PompperChapter 2. Organizations, HR, CSR & their Social Networks: 'Sustainability' on Twitter - Jeremy Harris LipschultzChapter 3. Nonprofit Social Responsibility & Sustainability: Engaging Urban Youth through Empowerment - Lauren BradfordChapter 4. Overcoming Regional Retention Issues: How Organizations in Detroit Use Corporate Social Responsibility to Attract & Engage Top Talent - Erin HeinrichChapter 5. Corporate Social Responsibility, Volunteerism, & Social Identity: A Case Study of Cotopaxi - Rulon Wood, Julia Berger, and Jessica RobertsChapter 6. A Study of University Social Responsibility (USR) Practices at Rwanda's Institut Catholique de Kabgayi - Marie Paul Dusingize and Venantie NyiransabimanaChapter 7. Corporate Social Responsibility: Johnson & Johnson Creating Community Relations and Value through Open-Social Innovation and Partnership across Sub-Saharan Africa - Moronke Oshin-MartinChapter 8. Examining Public Relations' Role in Shaping Organizational Culture, with Implications for PR, HR & CSR/Sustainability - Pamela G. Bourland-Davis and Beverly L. GrahamChapter 9. Hiring Programs for Military Veterans & Athletes Use HR & PR to Demonstrate Human Dimension of Corporate Social Responsibility - Pauline A. HowesChapter 10. Failure to Activate: EpiPen, Legitimacy Challenges, and the Importance of Employee CSR - Ashli Quesinberry StokesChapter 11. Inspiring Employees Through CSR: Lessons from a Gambling Giant - Jessalynn Strauss
Series Title: The changing context of managing people
Responsibility: [edited] by Donnalyn Pompper (University of Oregon, Eugene, OR, USA).

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This volume contains 11 chapters that consider ways that human resources and public relations can integrate corporate social responsibility or sustainability into organizational culture. Read more...

 
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