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Corporate social responsibility, sustainability and ethical public relations : strengthening synergies with human resources

Author: Donnalyn Pompper
Publisher: Bingley, UK : Emerald Publishing, 2018.
Series: Changing context of managing people.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
This book offers practical advice for building organizations with social responsibility and sustainability organically built in - based on two-way communication between human resources (HR) and public relations (PR) departments working together as an organizational conscience touchstone benefiting People, Planet, and Profit.
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Genre/Form: Electronic books
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Donnalyn Pompper
ISBN: 9781787145856 1787145859
OCLC Number: 1011673417
Description: 1 online resource : illustrations.
Contents: Machine generated contents note: ch. 1 Picking at an Old Scab in a New Era: Public Relations and Human Resources Boundary Spanning for a Socially Responsible and Sustainable World / Donnalyn Pompper --
ch. 2 Organizations, HR, CSR, and Their Social Networks: "Sustainability" on Twitter / Jeremy Harris Lipschultz --
ch. 3 Nonprofit Social Responsibility and Sustainability: Engaging Urban Youth through Empowerment / Lauren Bradford --
ch. 4 Overcoming Regional Retention Issues: How Some Michigan Organizations Use CSR to Attract and Engage Top Talent / Erin Heinrich --
ch. 5 Corporate Social Responsibility, Volunteerism, and Social Identity: A Case Study of Cotopaxi / Jessica Roberts --
ch. 6 Study of University Social Responsibility (USR) Practices at Rwanda's Institut Catholique de Kabgayi / Venantie Nyiransabimana --
ch. 7 Corporate Social Responsibility: Johnson & Johnson Creating Community Relations and Value through Open Social Innovation and Partnership across Sub-Saharan Africa / Moronke Oshin-Martin --
ch. 8 Examining Public Relations' Role in Shaping Organizational Culture, with Implications for PR, HR, and CSR/Sustainability / Beverly L. Graham --
ch. 9 Hiring Programs for Military Veterans and Athletes Use HR and PR to Demonstrate Human Dimension of Corporate Social Responsibility / Pauline A. Howes --
ch. 10 Failure to Activate: EpiPen, Legitimacy Challenges, and the Importance of Employee CSR / Ashli Quesinberry Stokes --
ch. 11 Inspiring Employees through CSR: Lessons from a Gambling Giant / Jessalynn Strauss.
Series Title: Changing context of managing people.
Responsibility: by Donnalyn Pompper.

Abstract:

This book offers practical advice for building organizations with social responsibility and sustainability organically built in - based on two-way communication between human resources (HR) and  Read more...

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This volume contains 11 chapters that consider ways that human resources and public relations can integrate corporate social responsibility or sustainability into organizational culture. Read more...

 
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