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Corporate strategy in the age of responsibility

Author: Peter J McManners
Publisher: Farnham, Surrey, England ; Burlington, VT, USA : Gower Publishing, [2014]
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

During the boom times, governments championed de-regulation and business responded by adopting an anything-goes attitude. In these straightened times, strategic analysis has to engage with the  Read more...

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Additional Physical Format: Ebook version
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Peter J McManners
ISBN: 9781472423603 1472423607 1472423615 9781472423610
OCLC Number: 875770963
Description: xviii, 180 pages ; 24 cm
Contents: List of figures --
List of tables --
List of boxes --
List of abbreviations --
Foreword --
Preface --
Introduction --
A changing world --
Society needs business --
Twenty-first-century opportunities --
Beyond globalisation --
Changing economic priorities --
The purpose of the corporation --
Strategic appraisal --
Scenario analysis --
External analysis --
Industry analysis --
Internal analysis --
Stakeholder analysis --
Strategic options --
Define the corporate footprint --
Core strategy selection --
Markets and locations --
Resourcing --
Analysis of options --
Delivering the strategy --
Portfolio of options --
Measuring success --
Engage investors --
Engage the work force --
Mobilise other stakeholders --
Conclusion --
References --
Index.
Responsibility: by Peter McManners, Henley Business School, University of Reading, UK.

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'A refreshing, thought-provoking and long-awaited new perspective. McManners engages directly with the looming impact of the Sustainable Revolution, and challenges business leaders to take off the Read more...

 
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