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Corporate strategy

Author: Richard L Lynch
Publisher: Harlow, England ; New York : FT/Prentice Hall, 2006.
Edition/Format:   Print book : CD for computer   Computer File : English : 4th edView all editions and formats
Summary:
This new international text provides contemporary coverage of both the prescriptive and emergent schools of strategy from a European rather than American perspective. This fourth edition contains new material on public sector strategy and updated coverage of organisational structures.
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Additional Physical Format: Online version:
Lynch, Richard L.
Corporate strategy.
Harlow, England ; New York : FT/Prentice Hall, 2006
(OCoLC)624469425
Document Type: Book, Computer File
All Authors / Contributors: Richard L Lynch
ISBN: 0273701789 9780273701781
OCLC Number: 61758032
Description: xxxii, 830 pages : color illustrations ; 27 cm + 1 CD-ROM (4 3/4 in.)
Details: System requirements for accompanying disc: 750 MHZ Processor; Windows 98/XP/NT4(R)/2000; Adobe Acrobat Reader, Microsoft Office 98/2000/2003.
Contents: 1. Corporate strategy --
2. A review of theory and practice --
3. Analysing the environment --
the basics --
4. Analysing markets, competition and co-operation --
5. Developing customer-driven strategy --
6. Analysing resources --
the basics --
7. Analysing human resources --
8. Analysing financial resources --
9. Analysing operations resources --
10. Purpose shaped by vision, leadership and ethics --
11. Purpose emerging from knowledge, technology and innovation --
12. Purpose delivered through corporate and business objectives --
13. Developing strategic options --
the prescriptive process --
14. Strategy evaluation and development --
the prescriptive process --
15. Finding the route forward --
emergent and prescriptive approaches --
16. Organisational structure and style and people issues --
17. Resource allocation, strategic planning and control --
18. Government, public sector and not-for-profit strategies --
19. International expansion and globalisation strategy. 20. Strategy dynamics and entrepreneurial strategy --
21. Managing strategic change --
22. Building a cohesive corporate strategy.
Responsibility: Richard Lynch.
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Abstract:

A rich resource that guides students through the rational and emergent approaches to strategic management. Thoroughly updated references and 27 brand new cases ensure that students will actively  Read more...

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