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Corporate Video Production : Beyond the Board Room (And OUT of the Bored Room).

Author: Stuart Sweetow
Publisher: Burlington : Elsevier Science, 2011.
Edition/Format:   Print book : Document   Computer File : EnglishView all editions and formats
Summary:
Go beyond the bland talking-head and PowerPoint slide-style of most corporate videos and learn how to land coveted corporate contracts with these comprehensive techniques from an industry veteran. Stuart Sweetow teaches you how to make imaginative corporate videos with eye-catching design, rhythmic editing tricks, and essential scriptwriting and interview techniques. Learn how to shoot on location or in a studio and  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Sweetow, Stuart.
Corporate Video Production : Beyond the Board Room (And OUT of the Bored Room).
Burlington : Elsevier Science, ©2011
Material Type: Document
Document Type: Book, Computer File
All Authors / Contributors: Stuart Sweetow
ISBN: 9780240813424 0240813421
OCLC Number: 719321903
Description: 1 online resource (331 pages)
Contents: Front Cover; Front Cover; Corporate Video Production; Corporate Video Production; Copyright Page; Copyright Page; Contents; Contents; About the Author; About the Author; Acknowledgments; Acknowledgments; Introduction; Introduction; Chapter 1 Case Studies; Chapter 1 Case Studies; Chapter 2 Marketing Yourself as a Producer; Chapter 2 Marketing Yourself as a Producer; Chapter 3 Video Project Proposals; Chapter 3 Video Project Proposals; Chapter 4 Budgeting the Corporate Video Production; Chapter 4 Budgeting the Corporate Video Production; Chapter 5 The Role of the Producer in Corporate Video. Chapter 5 The Role of the Producer in Corporate VideoChapter 6 Directing Corporate Videos; Chapter 6 Directing Corporate Videos; Chapter 7 Production Coordination; Chapter 7 Production Coordination; Chapter 8 Corporate Scriptwriting; Chapter 8 Corporate Scriptwriting; Chapter 9 Legal Considerations; Chapter 9 Legal Considerations; Chapter 10 Talent: Working with Talent, Coaching the Executive, and Appearing On-Camera Yourself; Chapter 10 Talent: Working with Talent, Coaching the Executive, and Appearing On-Camera Yourself; Chapter 11 Location Shooting; Chapter 11 Location Shooting. Chapter 12 The Interview FormatChapter 12 The Interview Format; Chapter 13 Aesthetic Considerations; Chapter 13 Aesthetic Considerations; Chapter 14 Shooting and Editing for the Enterprise: Technical Considerations; Chapter 14 Shooting and Editing for the Enterprise: Technical Considerations; Chapter 15 Corporate Video Training; Chapter 15 Corporate Video Training; Chapter 16 Marketing and Social Media; Chapter 16 Marketing and Social Media; Chapter 17 Corporate Events: Filming Conferences and Meetings; Chapter 17 Corporate Events: Filming Conferences and Meetings. Chapter 18 Nonprofit OrganizationsChapter 18 Nonprofit Organizations; Chapter 19 Video Distribution: Live Streaming, Video on Demand, and Videoconferencing; Chapter 19 Video Distribution: Live Streaming, Video on Demand, and Videoconferencing; Appendix; Appendix; Production Stills; Production Stills; Glossary; Glossary; Bibliography; Bibliography; Index; Index.

Abstract:

Go beyond the bland talking-head and PowerPoint slide-style of most corporate videos and learn how to land coveted corporate contracts with these comprehensive techniques from an industry veteran. Stuart Sweetow teaches you how to make imaginative corporate videos with eye-catching design, rhythmic editing tricks, and essential scriptwriting and interview techniques. Learn how to shoot on location or in a studio and how to work with employees-turned-actors. Also, discover how to get contracts and to produce online videos and podcasts for corporations, government agencies and non-profit organiz.

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