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The corporation and its publics; essays on the corporate image.

Author: John W Riley; Foundation for Research on Human Behavior.
Publisher: New York, Wiley [1963]
Edition/Format:   Print book : EnglishView all editions and formats
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Additional Physical Format: Online version:
Riley, John W.
Corporation and its publics; essays on the corporate image.
New York, Wiley [1963]
(OCoLC)586077487
Document Type: Book
All Authors / Contributors: John W Riley; Foundation for Research on Human Behavior.
OCLC Number: 368601
Notes: A symposium of the Foundation for Research on Human Behavior, held in 1961 at Gould House, Ardsley-on-Hudson, N.Y.
"Prepared and edited as a project of the Office of Social Research of the Equitable Life Assurance Society of the United States."
Description: xii, 195 pages tables 22 cm
Contents: The nature of the problem / John W. Riley, Jr. --
The social dynamics of corporation-public relationships : a model and a parable / Gerhart D. Wiebe --
The nature of corporate images / Robert O. Carlson --
The measurement of corporate images / Reuben Cohen --
Special considerations related to research on the corporate image / Herbert H. Hyman --
The corporate image in cultural context : the problem of automation / Robert S. Lee --
The corporate image in social context : the problem of demographic change / Kingsley Davis --
Image problems for American companies abroad / Helen Dinerman --
The future corporation and public attitudes / Kenneth E. Boulding --
The image in perspective / John W. Riley, Jr., Marguerite F. Levy.
Responsibility: Edited by John W. Riley, Jr., in association with Marguerite F. Levy.

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