Find a copy in the library
Finding libraries that hold this item...
|Material Type:||Fiction, Internet resource|
|Document Type:||Book, Internet Resource|
|All Authors / Contributors:||
|Description:||280 p. ; 22 cm.|
|Contents:||PART I: PUBLIC DIPLOMACY IN EUROPE AND SOUTHWEST ASIA Ameliorating Strained Relations: Public Diplomacy in Serbia; L.Bajzer Revitalizing Relations with Turkey; N.E.Farina Iran and the United Kingdom: A Study in Contrasts; S.M.Riley Afghanistan and Pakistan: Public Diplomacy during Conflict and Instability; R.E.Smith PART II: PUBLIC DIPLOMACY IN AFRICA Kenya's 'Native Son' and Enduring Local Issues; M.Ntiru Sierra Leone: Public Diplomacy Unwired; T.N.Elisa PART III: PUBLIC DIPLOMACY IN ASIA South Korea: The Staying Power of Personal Contact in Public Diplomacy; Y.Huh Economic Issues and Anti-Americanism in Japan; Y.Ogawa U.S. Public Diplomacy and Stationed U.S. Forces in Japan; T.Niho PART IV: NEW MEDIA OR OLD? U.S. Public Diplomacy 2.0: Beyond Catch-up; T.Yamamoto New Media or 'the Last Three Feet' in Africa?; R.O.Okunubi New Media or Old in Egypt and South Korea?; J.Rahaghi Finding the Right Media Formula from the Soviet Union to Russia; E.S.Crane PART V: NEW THINKING ABOUT PUBLIC DIPLOMACY Should Public Diplomacy be Privatized?; N.G.Kravec Do Peace Corps Volunteers do Public Diplomacy?; M.Madeley Conclusion: Field Experiences and Best Practices; W.A.Rugh|
"What is the future of public diplomacy in the digital age? Ambassador Rugh's field guide to American public diplomacy validates the first principle of success: personal contact. The shortsightedness