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Correlates of credit card acceptance and usage in an advanced developing Middle Eastern country
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Correlates of credit card acceptance and usage in an advanced developing Middle Eastern country

Author: Erdener Kaynak; Orsay Kucukemiroglu; Ahemt Ozmen
Publisher: MCB University Press Limited
Edition/Format: Article Article : English
Publication:JOURNAL OF SERVICES MARKETING, 9, no. 4 (1995): 52
Database:ArticleFirst
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Document Type: Article
All Authors / Contributors: Erdener Kaynak; Orsay Kucukemiroglu; Ahemt Ozmen
ISSN:0887-6045
Language Note: English
Unique Identifier: 364527296
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schema:description"Past studies indicate that there is a close relationship between spread of credit card usage in a country and its stage of socio-economic development. With increased level of socio-economic and technological development, credit card usage particularly increases in developing countries. Studies credit card usage behavior in an advanced developing country - Turkey. An empirical research study conducted in urban Turkey indicates that there are certain relationships between socio-economic and demographic characteristics of Turkish consumers and their credit cardholding and usage behaviors. In light of the survey findings, offers a number of marketing strategy guidelines for credit card issuers in developing countries to remain competitive as well as creating more market growth opportunities in this growing service industry."
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