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The cost of business

Author: Shane Borrowman; Maureen McBride
Publisher: New York : Longman, ©2010.
Series: Longman topics.
Edition/Format:   Print book : English : 1st edView all editions and formats
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Genre/Form: Case studies
Document Type: Book
All Authors / Contributors: Shane Borrowman; Maureen McBride
ISBN: 9780205562947 0205562949
OCLC Number: 209664375
Description: ix, 211 pages ; 22 cm.
Contents: Introduction Chapter I: The Businesses of Entertainment 1. Struby, Tim. "A Fist Full of Dollars." Maxim (2007) 2. Thompson, Clive. "The Sims: Suburban Rhapsody." Psychology Today (2003) 3. Crockett, Roger O., "Tiger Woods." Business Week (2008) 4. Grudzen, Corita R. and Peter R. Kerndt, "The Adult Film Industry: Time to Regulate?" PLOS Medicine (2007) 5. Tilley, Steve. "And Now A Game From Our Sponsor." Official Xbox Magazine (2007) Chapter II: Big Ideas Launching Bigger Businesses 1. Beaver, William. "The Student Loan Scandal." Commentary (2008) 2. Horovitz, Bruce. "Starbucks Cutting More Jobs, Closing Stores." USAToday (2009) 3. Gunther, Marc, Doris Burke, and Jia Lynn Yang, "The Green Machine." Fortune (2006) 4. Goldberg, Jeffrey. "Selling Wal-Mart" The New Yorker (2007) 5. Schlosser, Eric. "The Prison-Industrial Complex." The Atlantic Monthly (1998) Chapter III: Business Practices 1. White, Michael. "Brandstake Ownership." Marketing (2008) 2. Spurlock, Morgan. "Do You Want Lies With That?" from Don't Eat This Book: Fast Food and the Supersizing of America (2005) 3. Stelter, Brian. "Facebook's Users Ask Who Owns Information." The New York Times (2009) 4. Fishman, Charles. "'But Wait, You Promised . . .' `And You Believed Us? Welcome to the Real World, Ma'am.'" Fast Company (2001) 5. Rodriguez, Adrian. "Check Cashing Outlets Financed by Large Banks, Study Finds" The Business Journal (2005) Chapter IV: Business Economies 1. Fraser, Joelle. "An American Seduction: Portrait of a Prison Town." (2003) 2. Armstrong, Stephen. "The New Spies." New Statesman (2008) 3. Miller, John. "Call It Slavery." Wilson Quarterly (2008) 4. Siklos, Richard. "A Virtual World but Real Money." The New York Times (2006) 5. Walker, David M. "What the Country Needs? A Fiscal Triple Play" USAToday (2009) Chapter V: Business of/and Class 1. Newman, Andrew Adam. "The Color of Money." Adweek (2008) 2. Ehrenreich, Barbara. "Maid to Order." from Harper's Magazine (2001) 3. Sanders, Scott Russell. "The Men We Carry in Our Minds." from The Paradise of Bombs (1984) 4. Copeland, Larry "African Americans Feel Auto Industry's Pain" USA Today (2009) 5. Cui, Allison and Kheehong Song. "Understanding China's Middle Class." ChinaBusiness Review (2009)
Series Title: Longman topics.
Responsibility: edited by Shane Borrowman and Maureen McBride.

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