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Counterfeiting exposed : protecting your brand and customers
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Counterfeiting exposed : protecting your brand and customers

Author: David M Hopkins; Lewis T Kontnik; Mark T Turnage
Publisher: Hoboken, N.J. : J. Wiley & Sons, ©2003.
Edition/Format:   Book : EnglishView all editions and formats
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: David M Hopkins; Lewis T Kontnik; Mark T Turnage
ISBN: 0471269905 9780471269908
OCLC Number: 51476792
Description: xvi, 320 p. : ill. ; 24 cm.
Contents: If you can make it, they can fake it --
Creating and protecting brands --
Branded and luxury goods --
Counterfeit pharmaceuticals --
There, it's just like new : counterfeit replacement parts & consumables --
Copyright and digital products --
The economic consequences of counterfeiting --
The social consequences of counterfeiting --
Organizing to address the problem --
Utilizing a private investigator --
Legal remedies --
Anti-counterfeiting technology solutions --
What governments and multilateral institution can (and can't) do.
Responsibility: by David Hopkins, Lewis Kontnik, Mark Turnage.
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