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Countering counterfeit trade : illicit market insights, best-practice strategies, and management toolbox

Author: Thorsten Staake; Elgar Fleisch
Publisher: Berlin : Springer, ©2008.
Edition/Format:   Print book : Document   Computer File : EnglishView all editions and formats
Database:WorldCat
Summary:

This book provides the insights required to effectively respond to counterfeit trade. It constitutes a unique combination of in-depth insights into the counterfeit market, best-practice strategies,  Read more...

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Material Type: Document, Internet resource
Document Type: Book, Computer File, Internet Resource
All Authors / Contributors: Thorsten Staake; Elgar Fleisch
ISBN: 9783540769460 3540769463 9783540769477 3540769471 3642095623 9783642095627
OCLC Number: 234294078
Description: xvii, 229 pages : illustrations ; 25 cm
Contents: Methodology ix --
Part A Knowing the Enemy --
The Mechanisms of Counterfeit Trade 1 --
1 An Introduction to Counterfeit Markets 3 --
1.1 The changing nature of counterfeit trade 8 --
1.2 A global problem --
Frequently discussed, little understood 14 --
1.3 Counterfeiting is not parallel trade is not overproduction --
Why a clear problem definition is needed 16 --
1.4 Academic publications on counterfeit trade 19 --
2 Understanding Counterfeit Supply 23 --
2.1 Strategies and production settings of counterfeit producers 23 --
2.2 Distribution channels and shipment strategies for illicit goods 35 --
2.3 Exploring the counterfeiters' business case 41 --
2.4 Research on counterfeit supply 44 --
3 Counterfeit Demand and the Role of the Consumer 47 --
3.1 Consumer behavior in counterfeit markets 47 --
3.2 Developing brand- and product-specific consumer studies 56 --
3.3 Research in counterfeit demand 59 --
Part B Countermeasures --
Best Practices and Strategy Development 67 --
4 Established Anti-counterfeiting Approaches --
Best Practices 69 --
4.1 State-of-the-art in anti-counterfeiting 69 --
4.2 The characteristics of successful practices 77 --
4.3 Research on managerial and legal countermeasures 79 --
5 Implementing Anti-counterfeiting Measures 85 --
5.1 Monitoring processes 85 --
5.2 Reaction processes 91 --
5.3 Preventive measures 93 --
5.4 Organizational structure of anti-counterfeiting units 97 --
Part C Management Tools --
Towards a Fact-based Managerial Approach 101 --
6 Determining the Market Share of Counterfeit Articles 103 --
6.1 A critique of existing statistics 104 --
6.2 Macroeconomic calculations 114 --
6.3 Microeconomic calculations 121 --
7 Implications for Affected Enterprises 125 --
7.1 Quantifying the loss of revenue 125 --
7.2 A model to assess the impact on brand value 133 --
7.3 Implications for quality costs, liability claims, and future competition 141 --
7.4 Positive effects of counterfeit trade 144 --
7.5 Research on the impact of counterfeit trade 146 --
Part D Product-protection Technologies 149 --
8 Principles of Product Security Features 151 --
8.1 Classification of protection technologies 151 --
8.2 Attack scenarios and their implications 155 --
8.3 Requirements for security features 157 --
9 The Potential of RFID for Brand- and Product-protection 161 --
9.1 An introduction to the Internet of Things 162 --
9.2 Technical principles of RFID technology 170 --
9.3 Solution concepts 177 --
9.4 Application scenarios 187 --
Part E Managerial Guidelines and Conclusions 197.
Responsibility: Thorsten Staake, Elgar Fleisch.
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