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Cracking the code : how to win hearts, change minds, and restore America's original vision

Author: Thom Hartmann
Publisher: San Francisco, Calif. : Berrett-Koehler Publishers, ©2007.
Edition/Format:   Print book : Biography : EnglishView all editions and formats
Summary:
"Millions Of Working Americans talk, act, and vote as if their economic interests match those of the megawealthy, the multinational corporations, and the politicians who do their bidding. How did this happen? Bestselling author Thorn Hartmann says it's because the apologists of the Right have become masters of the subtle and largely subconscious aspects of political communication. It's not an escalation in Iraq,  Read more...
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Genre/Form: Biography
Biographies
Additional Physical Format: Online version:
Hartmann, Thom, 1951-
Cracking the code.
San Francisco, Calif. : Berrett-Koehler Publishers, ©2007
(OCoLC)608161931
Online version:
Hartmann, Thom, 1951-
Cracking the code.
San Francisco, Calif. : Berrett-Koehler Publishers, ©2007
(OCoLC)608486028
Named Person: Thom Hartmann; Thom Hartmann
Material Type: Biography, Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Thom Hartmann
ISBN: 9781576754580 1576754588 9781576756270 1576756270
OCLC Number: 154677206
Awards: Commended for Independent Publisher Book Awards (Current Events) 2008
Description: 227 pages ; 24 cm
Contents: Telling your story --
Feeling comes first --
The meaning of a communication is the response you get --
The map is not the territory.
Responsibility: by Thom Hartmann.
More information:

Abstract:

"Millions Of Working Americans talk, act, and vote as if their economic interests match those of the megawealthy, the multinational corporations, and the politicians who do their bidding. How did this happen? Bestselling author Thorn Hartmann says it's because the apologists of the Right have become masters of the subtle and largely subconscious aspects of political communication. It's not an escalation in Iraq, it's a surge; it's not the inheritance tax, it's the death tax; it's not drilling for oil, it's exploring for energy." "Conservatives didn't intuit the path to persuasive messaging - they learned these techniques. There is no reason why progressives can't learn them too. In Cracking the Code, Hartmann shows you how. Drawing on his background as a psychotherapist and advertising executive as well as a nationally syndicated Air America radio host, he breaks down the science and technology of effective communication so you can apply it to your own efforts to counter right-wing disinformation."--BOOK JACKET.

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