Find a copy in the library
Finding libraries that hold this item...
|All Authors / Contributors:||
Caroline Van den Brul; Nancy Rothwell
|ISBN:||1783262834 9781783262830 1783262842 9781783262847|
|Description:||xvi, 200 pages : illustrations ; 24 cm|
|Contents:||Your audience: the person or people whose full engagement you need --
Change and affect: gives communication its meaning and impact --
Lure: an enticement, usually with a bait, offering the promise of a reward --
World: the contextual space in which your narrative will unfold --
Character: You! - the Audience's guide, in search of a prize --
Big hook: a puzzle which drives the narrative --
Plot: the perilous journey to solve the puzzle and reach the prize --
Structure: making the whole more than the sum of its parts --
Make your pitch CRACKLE: how to persuade, to win support.
|Responsibility:||Caroline van den Brul, Creativity by Design, UK, Foreword by Professor Nancy Rothwell FRS.|