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Crackle and fizz : essential communication and pitching skills for scientists

Author: Caroline Van den Brul; Nancy Rothwell
Publisher: London : Imperial College Press, ©2014.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
This book is for scientists and other experts who need to explain the significance and potential of their work to colleagues, committees, funding bodies or the general public. It details how to harness story-telling principles to make complex or technical contents easier to communicate and fulfilling for audiences. --Provided by publisher.
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Document Type: Book
All Authors / Contributors: Caroline Van den Brul; Nancy Rothwell
ISBN: 1783262834 9781783262830 1783262842 9781783262847
OCLC Number: 841794195
Description: xvi, 200 pages : illustrations ; 24 cm
Contents: Your audience: the person or people whose full engagement you need --
Change and affect: gives communication its meaning and impact --
Lure: an enticement, usually with a bait, offering the promise of a reward --
World: the contextual space in which your narrative will unfold --
Character: You! - the Audience's guide, in search of a prize --
Big hook: a puzzle which drives the narrative --
Plot: the perilous journey to solve the puzzle and reach the prize --
Structure: making the whole more than the sum of its parts --
Make your pitch CRACKLE: how to persuade, to win support.
Responsibility: Caroline van den Brul, Creativity by Design, UK, Foreword by Professor Nancy Rothwell FRS.

Abstract:

This book is for scientists and other experts who need to explain the significance and potential of their work to colleagues, committees, funding bodies or the general public. It details how to harness story-telling principles to make complex or technical contents easier to communicate and fulfilling for audiences. --Provided by publisher.

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