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|Additional Physical Format:||Print version:
Van den Brul, Caroline.
Crackle and fizz.
London : Imperial College Press, c2014
|Material Type:||Document, Internet resource|
|Document Type:||Internet Resource, Computer File|
|All Authors / Contributors:||
Caroline Van den Brul; Nancy Rothwell
|Description:||1 online resource (xvi, 200 pages) : illustrations|
|Contents:||Your audience: the person or people whose full engagement you need --
Change and affect: gives communication its meaning and impact --
Lure: an enticement, usually with a bait, offering the promise of a reward --
World: the contextual space in which your narrative will unfold --
Character: you! --
the audience's guide, in search of a prize --
Big hook: a puzzle which drives the narrative --
Plot: the perilous journey to solve the puzzle and reach the prize --
Structure: making the whole more than the sum of its parts --
Make your pitch crackle: how to persuade, to win support.
|Responsibility:||Caroline Van den Brul ; Foreword by Professor Nancy Rothwell.|