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Cradle to cradle : remaking the way we make things

Author: William McDonough; Michael Braungart; Stephen Hoye; Tantor Media.
Publisher: [S.l.] : Tantor Audio, 2008.
Edition/Format:   Audiobook on CD : CD audio : EnglishView all editions and formats
Database:WorldCat
Summary:
Paper or plastic? Neither, say William McDonough and Michael Braungart. Why settle for the least harmful alternative when we could have something that is better--say, edible grocery bags! In Cradle to Cradle, the authors present a manifesto calling for a new industrial revolution, one that would render both traditional manufacturing and traditional environmentalism obsolete. Recycling, for instance, is actually  Read more...
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Genre/Form: Audiobooks
Material Type: Audio book, etc.
Document Type: Sound Recording
All Authors / Contributors: William McDonough; Michael Braungart; Stephen Hoye; Tantor Media.
ISBN: 9781400107612 140010761X 9781400157617 1400157617 9781400137619 1400137616
OCLC Number: 244825453
Notes: Unabridged.
Compact disc.
Performer(s): Read by Stephen Hoye.
Description: 5 sound discs (5 hr., 30 min.) : digital ; 4 3/4 in.
Responsibility: William McDonough and Michael Braungart.

Abstract:

Paper or plastic? Neither, say William McDonough and Michael Braungart. Why settle for the least harmful alternative when we could have something that is better--say, edible grocery bags! In Cradle to Cradle, the authors present a manifesto calling for a new industrial revolution, one that would render both traditional manufacturing and traditional environmentalism obsolete. Recycling, for instance, is actually "downcycling," creating hybrids of biological and technical "nutrients" which are then unrecoverable and unusable. The authors, an architect and a chemist, want to eliminate the concept of waste altogether, while preserving commerce and allowing for human nature. They offer several compelling examples of corporations that are not just doing less harm--they're actually doing some good for the environment and their neighborhoods, and making more money in the process. Cradle to Cradle is a refreshing change from the intractable environmental conflicts that dominate headlines. It's a handbook for 21st-century innovation and should be required reading for business hotshots and environmental activists. --Therese Littleton.

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