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Cradle to cradle : remaking the way we make things

Author: William McDonough; Michael Braungart
Publisher: New York : North Point Press, 2002.
Edition/Format:   Print book : English : 1st edView all editions and formats
Database:WorldCat
Summary:
A manifesto for a radically different philosophy and practice of manufacture and environmentalism. "Reduce, reuse, recycle," urge environmentalists--in other words, do more with less in order to minimize damage. As this book argues, however, this approach perpetuates a one-way "cradle to grave" manufacturing model that casts off as much as 90 percent of the materials it uses as waste, much of it toxic. Why not  Read more...
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: William McDonough; Michael Braungart
ISBN: 0865475873 9780865475878
OCLC Number: 47623923
Description: 193 pages ; 21 cm
Contents: Introduction: This book is not a tree --
Question of design --
Why being "less bad" is no good --
Eco-effectiveness --
Waste equals food --
Respect diversity --
Putting eco-effectiveness into practice.
Responsibility: William McDonough & Michael Braungart.
More information:

Abstract:

A manifesto for a radically different philosophy and practice of manufacture and environmentalism. "Reduce, reuse, recycle," urge environmentalists--in other words, do more with less in order to minimize damage. As this book argues, however, this approach perpetuates a one-way "cradle to grave" manufacturing model that casts off as much as 90 percent of the materials it uses as waste, much of it toxic. Why not challenge the notion that human industry must inevitably damage the natural world, they ask. Products might be designed so that, after their useful life, they provide nourishment for something new. Elaborating their principles from experience (re)designing everything from carpeting to corporate campuses, the authors make an exciting and viable case for change.--From publisher description.

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