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Craft beverages and tourism. Volume 2, Environmental, societal, and marketing implications

Author: Susan L Slocum; Carol Kline; Christina T Cavaliere
Publisher: Cham, Switzerland : Springer, [2018] ©2018
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
This volume applies a mix of qualitative and quantitative research and case studies to analyze the role that the craft beverage industry plays within society at large. It targets important themes such as environmental conservation and social responsibility, as well as the psychology of the craft beer drinker and their impact on tourism marketing. This volume advances marketing, hospitality, and leisure studies  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Craft Beverages and Tourism, Volume 2.
Cham : Springer International Publishing : Imprint : Palgrave Macmillan, 2018
(OCoLC)981117525
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Susan L Slocum; Carol Kline; Christina T Cavaliere
ISBN: 9783319571898 3319571893
OCLC Number: 999606865
Description: 1 online resource.
Contents: Acknowledgments; Contents; Notes on Contributors; List of Figures ; List of Tables ; Chapter 1: Introduction; References; Chapter 2: Brewing Green: Sustainability in the Craft Beer Movement; Introduction; Sustainability Versus Social Responsibility: How Companies Approach Business Ethics; Seeing Beer Through Green Glasses: Researching Sustainable Breweries; Brewing Sustainability: The Costs and Benefits of an Environmentally Focused Lens; Unpacking the Mystery of Quiet Sustainability: What Is the Opposite of Greenwashing?; Conclusion: The Big Picture of Sustainability in Craft Beer; Notes Founder's Interview DataShort's Interview Data; Brewery Vivant Interview Data; Discussion; Conclusion; References; Chapter 5: Representing Rurality: Cider Mills and Agritourism; Introduction; Theoretical Overview; Background; Research Methods; Representing Rurality; Cider Mill Customs; Consuming the Rural; Discussion; Conclusion; References; Chapter 6: Developing Social Capital in Craft Beer Tourism Markets; Introduction; Literature Review; Methodology; Discussion; Networks; Feelings of Trust and Safety; Reciprocity; Participation; Citizen Power; Common Values and Norms; A Sense of Belonging ConclusionReferences; Chapter 7: New Jersey Craft Distilleries: Sense of Place and Sustainability; Introduction; Literature Review; Methodology; Findings; Indicator One: The Perceptual; Indicator Two: Sociological; Indicator Three: Ideological; Indicator Four: Political; Indicator Five: Ecological; Indicator Six: Temporal; Conclusion; References; Chapter 8: Drink Tourism: A Profile of the Intoxicated Traveler; Introduction; Literature Review; Survey Data Overview; Analysis and Results; Comparing Drink and Non-Drink Tourists; Modeling Visitor Propensity for Drink Tourism Discussion and ConclusionsReferences; Chapter 9: Craft Brewing Festivals; Introduction; Scholarship; Methodology; Beer Festivals Overview; General Data Analysis from All Festivals; Analysis of Socioeconomic Status from All Festivals; Analysis of Craft Beer Lifestyle from All Festivals; Brewers' Viewpoints on the Festivals; Gender; Conclusion; References; Chapter 10: (Micro)Movements and Microbrew: On Craft Beer, Tourism Trails, and Material Transformations in Three Urban Industrial Sites; Craft Beer in Place; Three Cases of Breweries as Located Within Beer Tourism Trails.
Other Titles: Environmental, societal, and marketing implications
Responsibility: Susan L. Slocum, Carol Kline, Christina T. Cavaliere, editors.

Abstract:

This volume applies a mix of qualitative and quantitative research and case studies to analyze the role that the craft beverage industry plays within society at large. This volume advances marketing,  Read more...

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