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Crafting and executing strategy : the quest for competitive advantage : concepts and cases

作者: Arthur A Thompson; A J Strickland; John Gamble
出版商: New York, N.Y. : McGraw-Hill/Irwin, 2007.
版本/格式:   圖書 : 英語 : 15th ed所有版本和格式的總覽
資料庫:WorldCat
提要:

Presenting research findings from literature, this book incorporates the strategic practices of various companies, including 21 readings from noted business writers. It also includes a case line-up  再讀一些...

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類型/形式: Case studies
資料類型: 網際網路資源
文件類型: 圖書, 網路資源
所有的作者/貢獻者: Arthur A Thompson; A J Strickland; John Gamble
ISBN: 9780073270388 0073270385
OCLC系統控制編碼: 872287419
描述: xlvi, 449, 1-558 p : col. ill.
内容: Part 1: Concepts and Techniques for Crafting and Executing Strategy --
Section A: Introduction and Overview --
Section B: Core Concepts and Analytical Tools --
Section C: Crafting a Strategy --
Section D: Executing the Strategy --
Part Two: Cases in Crafting and Executing Strategy --
Section A: Crafting Strategy in Single-Business Companies --
Section B: Crafting Strategy in Diversified Companies --
Section C: Executing Strategy and Strategic Leadership --
Section D: Strategy, Ethics, and Social Responsibility
責任: Arthur A. Thompson, Jr., A.J. Strickland III, John E. Gamble.

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