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|Tipo de Documento:||Livro|
|Todos os Autores / Contribuintes:||Thompson, Arthur A., Jr.; Strickland, A. J.; Gamble, John E.|
|Conteúdos:||Part I: Concepts and Techniques for Crafting and Executing Strategy Section A: Introduction and Overview Chapter 1: What Is Strategy and Why Is It Important? Chapter 2: The Managerial Process of Crafting and Executing Strategy Section B: Core Concepts and Analytical Tools Chapter 3: Evaluating a Company's External Environment Chapter 4: Evaluating a Company's Resources and Competitive Position Section C: Crafting a Strategy Chapter 5: Five Generic Competitive Strategies--Which One to Employ? Chapter 6: Supplementing the Chosen Strategy: Other Important Strategy Choices Chapter 7: Competing in Foreign Markets Chapter 8: Tailoring Strategy to Fit Specific Industry and Company Situations Chapter 9: Diversification: Strategies for Managing a Group of Businesses Chapter 10: Strategy, Ethics, and Social Responsibility Section D: Executing the Strategy Chapter 11: Building Building an Organization Capable of Good Strategy Execution Chapter 12: Managing Internal Operations: Actions That Promote Better Strategy Execution Chapter 13: Corporate Culture and Leadership: Keys to Good Strategy Execution Cases Section A: Crafting Strategy in Single-Business Companies 1. Whole Foods Market in 2006: Mission, Values, Strategy 2. Oliver's Market 3. JetBlue Airways: Can It Survive in a Turbulent Industry? 4. Competition in the Golf Equipment Industry 5. Dell, Inc. in 2006: Can Rivals Beat Its Strategy? 6. Competition in the MP3 Player Industry in 2005 7. Apple Computer 8. Netflix versus Blockbuster versus Video-on-Demand 9. easyCar.com 10. Smithfield Foods' Vertical Integration Strategy: Harmful to the Environment? 11. Zoe's Kitchen 12. Krispy Kreme Doughnuts in 2006: Is A Turnaround Possible? 13. Kodak at the Crossroads: Making the Transition from Film-Based to Digital Technology 14. Adam Aircraft 15. KRCB Television and Radio: The Canary In The Coal Mine? 16. Western States Insurance 17. Ebay 18. Google in 2006: Can the Strategy Support the Lofty Stock Price? 19. Copperfield Books 20. Harley Davidson Section B: Crafting Strategy in Diversified Companies 21. Adidas-Salomon 22. Procter & Gamble's Acquisition of Gillette Section C: Executing Strategy and Strategic Leadership 23. Robin Hood 24. Dilemma at Devil's Den 25. Wal-Mart Stores, Inc. in 2006--Sustaining Growth and Combating Critics 26. Outback Steakhouse: The Quest for Excellence in Casual Dining 27. Moses at the Red Sea 28. Implementing Strategic Change: Monica Ashley's Experience 29. Starbucks Global Quest in 2006: Is the Best Yet to Come 30. TDC-Sunrise Section D: Strategy, Ethics, and Social Responsibility 31. Merck and the Recall of Vioxx 32. Kimpton Hotels: Balancing Strategy and Environmental Sustainability 33. Monsanto and the Genetic Engineering of Agricultural Seeds|