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Crash course in marketing for libraries

Author: Susan Webreck Alman
Publisher: Westport, Conn. : Libraries Unlimited, 2007.
Series: Crash course series (Westport, Conn.)
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
"Here is everything librarians, especially those in small libraries, need to know about marketing, PR, and advocacy. You'll learn what these things are, and why they make sense for a librarian in a small library. More important, this book will teach you how to perform these important tasks, including how to develop a marketing plan, how to work with the media, and how to raise money with events."--Jacket.
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Additional Physical Format: Online version:
Alman, Susan Webreck.
Crash course in marketing for libraries.
Westport, Conn. : Libraries Unlimited, 2007
(OCoLC)616198185
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Susan Webreck Alman
ISBN: 9781591584308 1591584302
OCLC Number: 123119565
Description: xi, 177 pages : illustrations ; 28 cm.
Contents: The planning process for your marketing plan --
Develop a marketing plan --
Communicate to the community : using the media, newsletters, and annual reports to market the library --
Fund-raising.
Series Title: Crash course series (Westport, Conn.)
Responsibility: Susan Webreck Alman.
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Abstract:

Provides librarians with the information they need to know about marketing, PR, and advocacy. This book teaches you how to perform these important tasks, including how to develop a marketing plan,  Read more...

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"Alman has practiced public relations for libraries and teaches at the U. of Pittsburgh. In the first third of this book, she outlines steps for successful library marketing, discussing strategies Read more...

 
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