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Crash course in marketing for libraries

Verfasser/in: Susan Webreck Alman
Verlag: Westport, Conn. : Libraries Unlimited, 2007.
Serien: Crash course series (Westport, Conn.)
Ausgabe/Format   Print book : EnglischAlle Ausgaben und Formate anzeigen
Datenbank:WorldCat
Zusammenfassung:
"Here is everything librarians, especially those in small libraries, need to know about marketing, PR, and advocacy. You'll learn what these things are, and why they make sense for a librarian in a small library. More important, this book will teach you how to perform these important tasks, including how to develop a marketing plan, how to work with the media, and how to raise money with events."--Jacket.
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Physisches Format Online version:
Alman, Susan Webreck.
Crash course in marketing for libraries.
Westport, Conn. : Libraries Unlimited, 2007
(OCoLC)616198185
Medientyp: Internetquelle
Dokumenttyp: Buch, Internet-Ressource
Alle Autoren: Susan Webreck Alman
ISBN: 9781591584308 1591584302
OCLC-Nummer: 123119565
Beschreibung: xi, 177 pages : illustrations ; 28 cm.
Inhalt: The planning process for your marketing plan --
Develop a marketing plan --
Communicate to the community : using the media, newsletters, and annual reports to market the library --
Fund-raising.
Serientitel: Crash course series (Westport, Conn.)
Verfasserangabe: Susan Webreck Alman.
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Abstract:

Provides librarians with the information they need to know about marketing, PR, and advocacy. This book teaches you how to perform these important tasks, including how to develop a marketing plan,  Weiterlesen…

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"Alman has practiced public relations for libraries and teaches at the U. of Pittsburgh. In the first third of this book, she outlines steps for successful library marketing, discussing strategies Weiterlesen…

 
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