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Crash course in marketing for libraries
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Crash course in marketing for libraries

Verfasser/in: Susan Webreck Alman
Verlag: Westport, Conn. : Libraries Unlimited, 2007.
Serien: Crash course series (Westport, Conn.)
Ausgabe/Format  Buch : EnglischAlle Ausgaben und Formate anzeigen
Inhaltsangabe:
"Here is everything librarians, especially those in small libraries, need to know about marketing, PR, and advocacy. You'll learn what these things are, and why they make sense for a librarian in a small library. More important, this book will teach you how to perform these important tasks, including how to develop a marketing plan, how to work with the media, and how to raise money with events."--BOOK JACKET.
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Physikalisches Format Online version:
Alman, Susan Webreck.
Crash course in marketing for libraries.
Westport, Conn. : Libraries Unlimited, 2007
(OCoLC)616198185
Medientyp: Internetquelle
Dokumenttyp: Buch, Internet-Ressource
Alle Autoren: Susan Webreck Alman
ISBN: 9781591584308 1591584302
OCLC-Nummer: 123119565
Beschreibung: xi, 177 p. : ill. ; 28 cm.
Inhalt: The planning process for your marketing plan --
Develop a marketing plan --
Communicate to the community : using the media, newsletters, and annual reports to market the library --
Fund-raising.
Serientitel: Crash course series (Westport, Conn.)
Verfasserangabe: Susan Webreck Alman.
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Abstract:

Provides librarians with the information they need to know about marketing, PR, and advocacy. This book teaches you how to perform these important tasks, including how to develop a marketing plan,  Weiterlesen…

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