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Crash course in marketing for libraries

Autor: Susan Webreck Alman
Editorial: Westport, Conn. : Libraries Unlimited, 2007.
Serie: Crash course series (Westport, Conn.)
Edición/Formato:   Libro : Inglés (eng)Ver todas las ediciones y todos los formatos
Base de datos:WorldCat
Resumen:
"Here is everything librarians, especially those in small libraries, need to know about marketing, PR, and advocacy. You'll learn what these things are, and why they make sense for a librarian in a small library. More important, this book will teach you how to perform these important tasks, including how to develop a marketing plan, how to work with the media, and how to raise money with events."--BOOK JACKET.
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Formato físico adicional: Online version:
Alman, Susan Webreck.
Crash course in marketing for libraries.
Westport, Conn. : Libraries Unlimited, 2007
(OCoLC)616198185
Tipo de material: Recurso en Internet
Tipo de documento: Libro/Texto, Recurso en Internet
Todos autores / colaboradores: Susan Webreck Alman
ISBN: 9781591584308 1591584302
Número OCLC: 123119565
Descripción: xi, 177 p. : ill. ; 28 cm.
Contenido: The planning process for your marketing plan --
Develop a marketing plan --
Communicate to the community : using the media, newsletters, and annual reports to market the library --
Fund-raising.
Título de la serie: Crash course series (Westport, Conn.)
Responsabilidad: Susan Webreck Alman.
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Resumen:

Provides librarians with the information they need to know about marketing, PR, and advocacy. This book teaches you how to perform these important tasks, including how to develop a marketing plan,  Leer más

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"Alman has practiced public relations for libraries and teaches at the U. of Pittsburgh. In the first third of this book, she outlines steps for successful library marketing, discussing strategies Leer más

 
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