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Crash course in marketing for libraries

Auteur : Susan Webreck Alman
Éditeur : Westport, Conn. : Libraries Unlimited, 2007.
Collection : Crash course series (Westport, Conn.)
Édition/format :   Livre imprimé : EnglishVoir toutes les éditions et tous les formats
Base de données :WorldCat
Résumé :
"Here is everything librarians, especially those in small libraries, need to know about marketing, PR, and advocacy. You'll learn what these things are, and why they make sense for a librarian in a small library. More important, this book will teach you how to perform these important tasks, including how to develop a marketing plan, how to work with the media, and how to raise money with events."--Jacket.
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Détails

Format – détails additionnels : Online version:
Alman, Susan Webreck.
Crash course in marketing for libraries.
Westport, Conn. : Libraries Unlimited, 2007
(OCoLC)616198185
Type d’ouvrage : Ressource Internet
Format : Book, Internet Resource
Tous les auteurs / collaborateurs : Susan Webreck Alman
ISBN : 9781591584308 1591584302
Numéro OCLC : 123119565
Description : xi, 177 pages : illustrations ; 28 cm.
Contenu : The planning process for your marketing plan --
Develop a marketing plan --
Communicate to the community : using the media, newsletters, and annual reports to market the library --
Fund-raising.
Titre de collection : Crash course series (Westport, Conn.)
Responsabilité : Susan Webreck Alman.
Plus d’informations :

Résumé :

Provides librarians with the information they need to know about marketing, PR, and advocacy. This book teaches you how to perform these important tasks, including how to develop a marketing plan,  Lire la suite...

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Synopsis de l’éditeur

"Alman has practiced public relations for libraries and teaches at the U. of Pittsburgh. In the first third of this book, she outlines steps for successful library marketing, discussing strategies Lire la suite...

 
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