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Crash course in marketing for libraries

Autore: Susan Webreck Alman
Editore: Westport, Conn. : Libraries Unlimited, 2007.
Serie: Crash course series (Westport, Conn.)
Edizione/Formato:   Libro : EnglishVedi tutte le edizioni e i formati
Banca dati:WorldCat
Sommario:
"Here is everything librarians, especially those in small libraries, need to know about marketing, PR, and advocacy. You'll learn what these things are, and why they make sense for a librarian in a small library. More important, this book will teach you how to perform these important tasks, including how to develop a marketing plan, how to work with the media, and how to raise money with events."--BOOK JACKET.
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Informazioni aggiuntive sul formato: Online version:
Alman, Susan Webreck.
Crash course in marketing for libraries.
Westport, Conn. : Libraries Unlimited, 2007
(OCoLC)616198185
Tipo materiale: Risorsa internet
Tipo documento: Book, Internet Resource
Tutti gli autori / Collaboratori: Susan Webreck Alman
ISBN: 9781591584308 1591584302
Numero OCLC: 123119565
Descrizione: xi, 177 p. : ill. ; 28 cm.
Contenuti: The planning process for your marketing plan --
Develop a marketing plan --
Communicate to the community : using the media, newsletters, and annual reports to market the library --
Fund-raising.
Titolo della serie: Crash course series (Westport, Conn.)
Responsabilità: Susan Webreck Alman.
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Abstract:

Provides librarians with the information they need to know about marketing, PR, and advocacy. This book teaches you how to perform these important tasks, including how to develop a marketing plan,  Per saperne di più…

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"Alman has practiced public relations for libraries and teaches at the U. of Pittsburgh. In the first third of this book, she outlines steps for successful library marketing, discussing strategies Per saperne di più…

 
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