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Crash course in marketing for libraries

Autore: Susan Webreck Alman
Pubblicazione: Westport, Conn. : Libraries Unlimited, 2007.
Serie: Crash course series (Westport, Conn.)
Edizione/Formato:   Libro a stampa : EnglishVedi tutte le edizioni e i formati
Sommario:
"Here is everything librarians, especially those in small libraries, need to know about marketing, PR, and advocacy. You'll learn what these things are, and why they make sense for a librarian in a small library. More important, this book will teach you how to perform these important tasks, including how to develop a marketing plan, how to work with the media, and how to raise money with events."--Jacket.
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Informazioni aggiuntive sul formato: Online version:
Alman, Susan Webreck.
Crash course in marketing for libraries.
Westport, Conn. : Libraries Unlimited, 2007
(OCoLC)616198185
Tipo materiale: Risorsa internet
Tipo documento Libro, Risorsa Internet
Tutti gli autori / Collaboratori: Susan Webreck Alman
ISBN: 9781591584308 1591584302
Numero OCLC: 123119565
Descrizione: xi, 177 pages : illustrations ; 28 cm.
Contenuti: The planning process for your marketing plan --
Develop a marketing plan --
Communicate to the community : using the media, newsletters, and annual reports to market the library --
Fund-raising.
Titolo della serie: Crash course series (Westport, Conn.)
Responsabilità: Susan Webreck Alman.
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Provides librarians with the information they need to know about marketing, PR, and advocacy. This book teaches you how to perform these important tasks, including how to develop a marketing plan,  Per saperne di più…

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"The book gives a brief but very clear and concise overview of how to develop, fund and execute a marketing campaign for a public library. Additionally the author expresses the importance of Per saperne di più…

 
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