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Crash course in marketing for libraries

Autor: Susan Webreck Alman
Editora: Westport, Conn. : Libraries Unlimited, 2007.
Séries: Crash course series (Westport, Conn.)
Edição/Formato   Livro : InglêsVer todas as edições e formatos
Base de Dados:WorldCat
Resumo:
"Here is everything librarians, especially those in small libraries, need to know about marketing, PR, and advocacy. You'll learn what these things are, and why they make sense for a librarian in a small library. More important, this book will teach you how to perform these important tasks, including how to develop a marketing plan, how to work with the media, and how to raise money with events."--BOOK JACKET.
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Formato Físico Adicional: Online version:
Alman, Susan Webreck.
Crash course in marketing for libraries.
Westport, Conn. : Libraries Unlimited, 2007
(OCoLC)616198185
Tipo de Material: Recurso Internet
Tipo de Documento: Livro, Recurso Internet
Todos os Autores / Contribuintes: Susan Webreck Alman
ISBN: 9781591584308 1591584302
Número OCLC: 123119565
Descrição: xi, 177 p. : ill. ; 28 cm.
Conteúdos: The planning process for your marketing plan --
Develop a marketing plan --
Communicate to the community : using the media, newsletters, and annual reports to market the library --
Fund-raising.
Título da Série: Crash course series (Westport, Conn.)
Responsabilidade: Susan Webreck Alman.
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Resumo:

Provides librarians with the information they need to know about marketing, PR, and advocacy. This book teaches you how to perform these important tasks, including how to develop a marketing plan,  Ler mais...

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"Alman has practiced public relations for libraries and teaches at the U. of Pittsburgh. In the first third of this book, she outlines steps for successful library marketing, discussing strategies Ler mais...

 
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