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Crash course in marketing for libraries

著者: Susan Webreck Alman
出版商: Westport, Conn. : Libraries Unlimited, 2007.
丛书: Crash course series (Westport, Conn.)
版本/格式:   图书 : 英语查看所有的版本和格式
数据库:WorldCat
提要:
"Here is everything librarians, especially those in small libraries, need to know about marketing, PR, and advocacy. You'll learn what these things are, and why they make sense for a librarian in a small library. More important, this book will teach you how to perform these important tasks, including how to develop a marketing plan, how to work with the media, and how to raise money with events."--BOOK JACKET.
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附加的形体格式: Online version:
Alman, Susan Webreck.
Crash course in marketing for libraries.
Westport, Conn. : Libraries Unlimited, 2007
(OCoLC)616198185
材料类型: 互联网资源
文件类型: 书, 互联网资源
所有的著者/提供者: Susan Webreck Alman
ISBN: 9781591584308 1591584302
OCLC号码: 123119565
描述: xi, 177 p. : ill. ; 28 cm.
内容: The planning process for your marketing plan --
Develop a marketing plan --
Communicate to the community : using the media, newsletters, and annual reports to market the library --
Fund-raising.
丛书名: Crash course series (Westport, Conn.)
责任: Susan Webreck Alman.
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Provides librarians with the information they need to know about marketing, PR, and advocacy. This book teaches you how to perform these important tasks, including how to develop a marketing plan,  再读一些...

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"Alman has practiced public relations for libraries and teaches at the U. of Pittsburgh. In the first third of this book, she outlines steps for successful library marketing, discussing strategies 再读一些...

 
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