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Crash course in marketing for libraries

Author: Susan Webreck Alman; Sara Gillespie Swanson
Publisher: Santa Barbara, CA : Libraries Unlimited, [2015]
Series: Crash course
Edition/Format:   eBook : Document : English : Second editionView all editions and formats
Database:WorldCat
Summary:

Explains effective marketing strategies and identifies the tools needed to boost the visibility and increase the use of your library in the community.

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Additional Physical Format: Print version:
Alman, Susan Webreck.
Crash course in marketing for libraries.
(DLC) 2014026782
(OCoLC)890462577
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Susan Webreck Alman; Sara Gillespie Swanson
ISBN: 9781610698719 1610698711
OCLC Number: 899273685
Description: 1 online resource.
Contents: The planning process for your marketing plan --
Develop a marketing plan --
Communicate to the community : using the media, newsletters, and annual reports to market the library --
Using social media to market the library --
Fund-raising --
Appendix A. Glossary --
Appendix B. Boilerplate example --
Appendix C. Nominal group technique --
Appendix D. John Cotton Dana Library Public Relations Awards --
Appendix E. Sample marketing plans --
Appendix F. Sample promotional materials --
Appendix G. Sample annual appeal --
Appendix H. Sample annual reports --
Appendix I. Sample newsletters --
Appendix J. Sample friends of the library newsletters --
Appendix K. Sample press release.
Series Title: Crash course
Responsibility: Susan W. Alman and Sara Gillespie Swanson.

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"The primary benefit of this work is that it shows marketing skills in action at public libraries across the U.S. While the content and the accompanying examples are primarily about and for public Read more...

 
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