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Creating a brand identity : a guide for designers

Author: Catharine Slade
Publisher: London : Laurence King Publishing, 2016.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
Creating a Brand Identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This book is an introduction to this multifaceted process. It illustrates brand identities from around the world.
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Document Type: Book
All Authors / Contributors: Catharine Slade
ISBN: 9781780675626 1780675623
OCLC Number: 931913940
Description: 160 pages : illustrations (chiefly colour) ; 23 cm
Contents: Branding basics --
Brand anatomy --
Brand strategy --
The design process --
Research --
Analysis --
Concept development --
Delivering the final design.
Responsibility: Catharine Slade-Brooking.

Abstract:

Creating a Brand Identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer  Read more...

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