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Creating business advantage in the information age

Author: Lynda M Applegate; Robert D Austin; F Warren McFarlan
Publisher: Boston : McGraw-Hill, ©2002.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Lynda M Applegate; Robert D Austin; F Warren McFarlan
ISBN: 0072523670 9780072523676 0071226583 9780071226585
OCLC Number: 48056064
Description: xvi, 412 pages : illustrations ; 24 cm
Contents: Cases 1. Charles Schwab (A) --
2. Charles Schwab (B) --
Module One: The Challenges of Managing in an Information Age --
1. H.E. Butt Grocery Company: The New Digital Strategy --
2. Admart --
3. Li & Fung --
Module Two: Building Information Age Businesses --
Cases 1. QuickenInsurance: The Race to Click and Close (Condensed) --
2. Amazon.com 2000 --
3. Amazon.com Valuation Exercise --
4. American Express Interactive --
Module Three: Information Age Operations --
1. Arepa --
2. Selecting a Hosting Provider --
3. Web and IT Hosting Facilities --
4. Trilogy (A) --
5. The iPremier Company: Denial of Service Attack (A) --
Module Four: Managing Information Age Projects and Programs --
1. Tektronix, Inc.: Global ERP Implementation --
2. BAE Automated Systems: Denver International Airport Baggage-Handling System (A) --
3. Cisco Systems Architecture: ERP and Web-Enabled IT --
4. General Dynamics and Computer Sciences Corporation: Outsourcing the IS Function (A) --
Concluding Thoughts --
1. Merrill Lynch: Integrated Choice (Condensed).
Responsibility: Lynda M. Applegate, Robert D. Austin, F. Warren McFarlan.
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