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Creating customers : the story of Ilott Advertising, New Zealand, 1892-1982

Author: Jack Ilott
Publisher: Auckland [N.Z.] : Ray Richards Publisher, 1985.
Edition/Format:   Print book : Biography : English
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Genre/Form: History
Material Type: Biography
Document Type: Book
All Authors / Contributors: Jack Ilott
ISBN: 0908596219 9780908596218
OCLC Number: 154606641
Notes: Includes index.
Description: 172 pages : illustrations, facsimiles, portraits ; 25 cm
Contents: Formative years, 1892-1922 --
Problem years, 1922-1952 --
Ladder of success, 1952-1967 --
Competitive years, 1967-1982 --
Media and agency --
Agencies Association --
Client and the agency --
Business is its people.
Responsibility: by Jack Ilott.

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