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Creating Flash advertising : from concept to tracking microsites, video ads and more

Author: Jason Fincanon
Publisher: Boston : Elsevier/Focal Press, 2007.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Create awe-inspiring, mind-blowing Flash ads and microsites that engage consumers and demonstrate their worth to clients. The Hands-On Guide to Creating Flash Advertising delivers the nuts and bolts of the development process from initial design conception to ad completion. You'll learn the best practices for:* Mastering the myriad of ad specs, deadlines, quality and version control issues* Creating ads that balance  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Fincanon, Jason.
Creating Flash advertising.
Boston : Elsevier/Focal Press, 2007
(DLC) 2007023375
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Jason Fincanon
ISBN: 9780080927572 0080927572
OCLC Number: 649906555
Description: 1 online resource (xxi, 231 pages) : illustrations
Contents: Front Cover; Flash Advertising; Copyright; Dedication; Table of Contents; Foreword; Acknowledgments; About the Author; Introduction; Chapter 1. Flash Advertising Overview; Chapter 2. Designing Banner Ads; Chapter 3. Preparing and Building ADS; Chapter 4. Forms and Data; Chapter 5. File Optimization; Chapter 6. Third-Party Rich-Media Technologies; Chapter 7. Trafficking and Tracking Your Ads; Chapter 8. Designing Microsites; Chapter 9. Preparing and Building Microsites; Chapter 10. Driving Traffic to Your Microsite; Chapter 11. Advergaming and Applications; Chapter 12. Classes.
Responsibility: Jason Fincanon.

Abstract:

Helps to create Flash ads and microsites that engage consumers and demonstrate their worth to clients. This title also helps to learn the best practices for: mastering the myriad of ad specs and  Read more...

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From working within the constraints of antiquated site specs, to navigating the stringent quality control process while keeping your wits about you. From optimizing your code for re-usability to Read more...

 
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