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Creating Mexican consumer culture in the age of Porfirio Díaz

Author: Steven B Bunker
Publisher: Albuquerque : University of New Mexico Press, ©2012.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Database:WorldCat
Summary:
"In Gabriel García Márquez's novel One Hundred Years of Solitude, a character articulates the fascination goods, technology, and modernity held for many Latin Americans in the early twentieth century when he declares that "incredible things are happening in this world." The modernity he marvels over is the new availability of cheap and useful goods. Steven Bunker's study shows how goods and consumption embodied  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Bunker, Steven B., 1970-
Creating Mexican consumer culture in the age of Porfirio Díaz.
Albuquerque : University of New Mexico Press, c2012
(DLC) 2012028934
(OCoLC)794366613
Named Person: Porfirio Díaz; Porfirio Diaz
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Steven B Bunker
ISBN: 0826344569 9780826344564
OCLC Number: 822667198
Description: 1 online resource (xiii, 333 pages)
Contents: Personalized progress: the production and marketing of the machine-rolled cigarette --
Selling in the city: the growth of popular advertising --
Capital investments: Porfirian department stores and the evolution of Mexico City retailing --
Modernizing capital: constant innovation and the expression of progress --
An all-consuming passion: desire, department stores, and the modernization of crime --
Hot diamonds, cold steel: the La Profesa Jewelry Store robbery --
Conclusion.
Responsibility: Steven B. Bunker.

Abstract:

"In Gabriel García Márquez's novel One Hundred Years of Solitude, a character articulates the fascination goods, technology, and modernity held for many Latin Americans in the early twentieth century when he declares that "incredible things are happening in this world." The modernity he marvels over is the new availability of cheap and useful goods. Steven Bunker's study shows how goods and consumption embodied modernity in the time of Porfirio Díaz, how they provided proof to Mexicans that "incredible things are happening in this world." In urban areas, and especially Mexico City, being a consumer increasingly defined what it meant to be Mexican. In an effort to reconstruct everyday life in Porfirian Mexico, Bunker surveys the institutions and discourses of consumption and explores how individuals and groups used the goods, practices, and spaces of urban consumer culture to construct meaning and identities in the rapidly evolving social and physical landscape of the capital city and beyond. Through case studies of tobacco marketing, department stores, advertising, shoplifting, and a famous jewelry robbery and homicide, he provides a colorful walking tour of daily life in Porfirian Mexico City. Emphasizing the widespread participation in this consumer culture, Bunker's work overturns conventional wisdom that only the middle and upper classes participated in this culture."--Provided by publisher.

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