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Creating stores on the web

Author: Joe Cataudella; Ben Sawyer; Dave Greely
Publisher: Berkeley, CA : Peachpit Press, ©1998.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
Presents the basics of setting up a mail order store on the World Wide Web, including tips on planning and strategy, advertising, marketing, inventory, and processing payments.
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Details

Document Type: Book
All Authors / Contributors: Joe Cataudella; Ben Sawyer; Dave Greely
ISBN: 0201696819 9780201696813
OCLC Number: 39012679
Notes: Includes index.
Description: xv, 544 pages : illustrations ; 23 cm
Contents: 1. Frequently Asked Questions --
2. The Story of Tronix --
3. Lessons From Other Online Retailers --
4. Understanding the Online Store Market Opportunity --
5. Web Store Business Models --
6. Launching Your Online Store --
7. Joe's Template For Store Site Design --
8. Stocking Your Store --
9. Creating Retail Content Without Spending A Fortune --
10. Finding Customers Online --
11. Promoting Your Store on the Internet --
12. Advertising --
13. International Sales --
14. Payment Acceptance and Processing --
15. Identifying and Preventing Crime --
16. Electronic Software Distribution --
17. Everything About Shipping --
18. Maintaining Your Store --
19. Building Loyal Customers Through Online Customer Service --
20. Fighting Off the Competition --
21. Legal Issues --
22. General Resources --
23. Software --
Index.
Responsibility: Joe Cataudella, Ben Sawyer, Dave Greely.

Abstract:

Provides guidance on how to set up and operate a profitable online store. Aimed at anyone selling almost anything on the Web, the text covers virtually every aspect of creating and running an online  Read more...

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