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  E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/43919562 Title: Creating the modern man : American magazines and consumer culture, 1900-1950 Author: Tom Pendergast Publisher: Columbia, Mo. : University of Missouri Press, ©2000. ISBN/ISSN: 0826212808 9780826212801 OCLC:43919562

  
  

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Subjects

• Masculinity -- United States -- History -- 20th century.
• Body image in men -- United States.
• Men in mass media -- United States.
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Creating the modern man : American magazines and consumer culture, 1900-1950

Author:	Tom Pendergast
Publisher:	Columbia, Mo. : University of Missouri Press, ©2000.
Edition/Format:	Book : EnglishView all editions and formats
Summary:	"In Creating the Modern Man, Tom Pendergast studies the multifaceted ways that masculinity is represented in magazines published during this transitional period." "Pendergast focuses on the rise of mass consumer culture, demonstrating that consumerism was a key factor in reshaping American notions of masculinity as presented in popular magazines. Whereas much scholarship has decried the effects of consumerism, Pendergast treats consumer culture as an energizing force in the American magazine market. He suggests that such magazines offered men new and meaningful visions of masculine identity and argues that men actively participated in restructuring the masculine ideal."--BOOK JACKET.  Read more...
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