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Creating the Nazi marketplace : commerce and consumption in the Third Reich

Author: S Jonathan Wiesen; ebrary, Inc.
Publisher: Cambridge ; New York : Cambridge University Press, 2011.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Database:WorldCat
Summary:
"When the Nazis came to power in 1933, they promised to build a vibrant consumer society. But they faced a dilemma. They recognized that consolidating support for the regime required providing Germans with the products they desired. At the same time, the Nazis worried about the degrading cultural effects of mass consumption and its association with "Jewish" interests. This book examines how both the state and  Read more...
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Genre/Form: Electronic books
History
Additional Physical Format: Print version:
Wiesen, S. Jonathan.
Creating the Nazi marketplace.
Cambridge ; New York : Cambridge University Press, 2011
(DLC) 2010035664
(OCoLC)659413098
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: S Jonathan Wiesen; ebrary, Inc.
ISBN: 9780511992810 0511992815 9780511974281 0511974280
OCLC Number: 701718181
Description: 1 online resource (xiv, 277 p.) : ill.
Contents: National Socialism and the market --
Commerce for the community: advertising, marketing, and public relations in Hitler's Germany --
Rotary clubs, consumption, and the Nazis' achievement community --
Finding the 'voice of the consumer': the Society for Consumer Research in the 1930s --
World War II and the virtuous marketplace.
Responsibility: S. Jonathan Wiesen.
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Abstract:

Combining cultural, intellectual and business history, Creating the Nazi Marketplace offers an innovative interpretation of commerce and ideology in the Third Reich.  Read more...

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'In this deeply researched and richly argued book, S. Jonathan Wiesen suggests that, rather than illustrating the 'primacy of politics' over the economy, the Nazi marketplace was central to the Read more...

 
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