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Creating the perfect design brief : how to manage design for strategic advantage

Author: Peter L Phillips
Publisher: New York : Allworth Press : Design Management Institute, ©2004.
Edition/Format:   Print book : EnglishView all editions and formats
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Additional Physical Format: Online version:
Phillips, Peter L.
Creating the perfect design brief.
New York : Allworth Press ; Design Management Institute, ©2004
(OCoLC)607768859
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Peter L Phillips
ISBN: 1581153244 9781581153248
OCLC Number: 54001195
Description: xvi, 191 pages ; 23 cm
Contents: 1. What is a design brief anyway? --
2. Who is responsible for developing a design brief? --3. Essential elements of the design brief --
4. Getting the design brief approved --
5. Using the design brief --
6. Competitive analysis --
7. Establishing credibility and trust for design --
8. Using the design brief in the approval process --
9. What is a design manager? --
10. Measuring design results --
11. An example of a design brief --
12. Anticipating and overcoming obstacles --
13. Creating a plan for moving ahead --
14. Lessons from the trenches --
Appendix. The Design Management Institute.
Responsibility: Peter L. Phillips.
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