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Creating your library brand : communicating your relevance and value to your patrons

Author: Elisabeth Doucett
Publisher: Chicago : American Library Association, 2008.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
"From McDonald's arches to Nike's swoosh, logos are part of the everyday landscape. These are the visual representations of brands' extensive marketing stories, defining the meaning and message of the company. Branding is one part of the marketing process that focuses on developing a laser-clear message and the means to communicate that message to the intended audience. But as a library, where does branding fit? In  Read more...
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Details

Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Elisabeth Doucett
ISBN: 9780838909621 0838909620
OCLC Number: 190860097
Notes: Includes index.
Description: xiii, 124 pages : illustrations ; 23 cm
Contents: Defining marketing and branding --
Why brand? --
Who should be involved in branding? --
The ideal brand --
The brand audit --
The story : defining your message --
The visuals : attention-grabbing support for your message --
Brand standards, brand advocates, and marketing --
How to work with outside help --
Evaluating your brand : short-term and long-term --
Maintaining your brand --
Blogs and brands --
Common pitfalls and false assumptions.
Responsibility: Elisabeth Doucett.
More information:

Abstract:

Branding is one part of the marketing process that focuses on developing a laser-clear message and the means to communicate that message to the intended audience. But, as a library, where does  Read more...

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